Halla design shop

Identity / art direction

Identity for a concept design store

Halla Design Shop is a concept design shop, specializing in Nordic fashion and furniture. The shop focuses on both big and small designers, stocking up on products from well-known brands, but also giving visibility and plenty of space to display creations from new designers. High-quality products and unique shopping experience is what the shop aims for, both in their physical store and web store. Halla's identity reflects the simplicity and functionality, traits that are very much present in Scandinavian design, while still having a playful and warm twist.

Webshop concept

Important part of the design shop concept is also a webshop. Focusing on high-quality images, reviews and optimized filtering, webshop provides its users friction-free user experience.

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