Printmax is a small print service in Helsinki. They were in need of a simple, yet clear and instructive website. One of the important elements was the page dedicated for giving information for the customers and designers regarding the different print products available, examples of use and measurements.
Instead of sticking to the old and worn imagery of paint buckets and Pantone color maps, I went full on using the colorful chameleons as visually appealing key element.
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